Relationship Intelligence for B2B Sales

Every deal starts with the right introduction.

Via AI reads your team's contact graph — CRM, email headers, LinkedIn — and surfaces the exact multi-hop path between your org and any target buyer. So the first touch is a warm introduction, not a cold email into a crowded inbox.

<2% Average cold email reply rate in B2B
~35% Average warm intro reply rate — same prospects
17× More likely to get a meeting via warm intro

The Cold Outreach Problem

Cold email is broken. Warm intros win — but finding them is manual.

Every sales rep knows a warm introduction lands better than a cold email. The problem is that tracking down who can make that introduction — across colleagues, past customers, investors, and advisors — takes hours of Slack messages and guesswork. Most of the time, the intro path existed. Nobody found it in time. Via AI automates the search so reps spend their time on the conversation, not the detective work.

Estimates based on observed B2B outbound patterns. Results vary by relationship depth, industry, and message quality.

How It Works

From cold list to warm path in three steps

1

Connect your org's data sources

Link your CRM (HubSpot or Salesforce), email provider, and LinkedIn. Via AI reads connection metadata — not email content — to build a privacy-safe relationship graph of your team's network.

See full walkthrough
Step 1 — connect your CRM and email to Via AI, showing data source icons flowing into the platform
2

Via AI maps your relationship graph

The engine builds a graph of who knows whom across your entire team's network — colleagues, customers, advisors, investors. Every node is a real connection, every edge is a proven relationship.

See full walkthrough
Step 2 — Via AI mapping relationship paths, showing a clean network graph visualization on a light interface
3

Request the introduction with one click

Search for your target account. Via AI shows the best intro path and who on your team can make it. Send a pre-drafted intro request directly — no more hunting through inboxes.

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Step 3 — requesting a warm introduction through Via AI with a single click action interface

The Intro Path is the Product

See the exact path from your team to any buyer

Via AI's graph engine surfaces multi-hop relationship paths in seconds. Not "you might know someone who knows someone" — but the precise sequence of trusted connections between your team and the target account, ranked by relationship strength.

See your team's network

Who It's For

Built for every stage of the deal

AEs & SDRs

Before you launch a sequence, check if a warm path already exists. Via AI shows you the shortest route from your team to the decision-maker — and who can make the introduction right now.

Outbound sales use case

RevOps Teams

Relationship coverage — the percentage of target accounts with at least one warm intro path — is a pipeline health signal most teams never track. Via AI makes it measurable and exports it to your CRM.

RevOps use case

Founders

When you're closing your first enterprise deals, the fastest path runs through your investors, advisors, and existing customers — not cold outreach. Via AI maps those paths automatically, even for a team of one.

Founder-led sales use case

Works with your existing stack

HubSpot Salesforce LinkedIn Gmail Slack

Early Feedback

Sales teams that stop cold-emailing don't go back

We had a deal stuck in legal review for six weeks at a mid-market software company. Via AI surfaced that our head of customer success had a direct connection to their General Counsel — a relationship that was sitting invisible in the CRM. One intro, two weeks later: signed. No cold email would have gotten us there.

M. Rodriguez

Head of Sales, B2B SaaS company

I was skeptical of another tool promising pipeline improvement. What changed my mind was the relationship coverage metric — a percentage, per account, showing where we had warm paths and where we were flying blind. That's a real operational signal. We now review it every pipeline call.

J. Torres

Revenue Operations Manager, logistics software company

When you're doing founder-led sales, you spend half your time playing relationship detective. Via AI cut that completely. My first three enterprise conversations all came through paths the tool found — through an advisor's LP, a pilot customer's former colleague, and an angel's portfolio intro. I wouldn't have mapped any of those manually.

P. Kim

Founder, B2B fintech startup

Stop sending emails into the void.

The intro path to your next deal is probably sitting in your team's contact graph right now — unused. Connect your org in minutes and see every warm path you already have. Free to start, no credit card required.

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