Writing on warm introductions, relationship coverage, and the shift away from cold outreach — from the team at Via AI. Four articles so far, with more coming.
Cold email reply rates have fallen below 2% across most B2B verticals. We look at why — and why warm introductions are becoming the default path for modern sales teams.
Before you send the first message, the best salespeople draw a map. Here's how to systematically identify who in your org is already connected to your target account.
We analyzed reply patterns across B2B outreach to quantify the gap between warm introductions and cold email. Cold email sits below 2% reply rate in most verticals. Warm intros land roughly 15–20x higher. Here's what that difference means for how you build pipeline.
Every RevOps team tracks pipeline coverage, email coverage, and sequence coverage. Almost none track relationship coverage — the percentage of target accounts where someone on your team has a warm path.
